Privacy Policy

This privacy policy informs you about the nature, scope and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the websites, functions and content connected with it, as well as external online presences such as our social media profiles (hereinafter jointly referred to as the "online offering"). With regard to the terminology used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller
Erotik Webdesign
Suurstoffi 37
6343 Rotkreuz
Switzerland

Types of data processed:

Master data (e.g. names, addresses).
Contact data (e.g. e-mail, telephone numbers).
Content data (e.g. text entries, photographs, videos).
Usage data (e.g. websites visited, interest in content, access times).
Meta/communication data (e.g. device information, IP addresses).

Purpose of processing

Provision of the online offering, its functions and content.
Answering contact requests and communicating with users.
Security measures.
Reach measurement/marketing.

Terminology used
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter the "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

"Processing" means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data.

"Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal bases of our data processing. Where the legal basis is not stated in the privacy policy, the following applies: the legal basis for obtaining consent is Art. 6(1)(a) and Art. 7 GDPR; the legal basis for processing in order to fulfil our services and carry out contractual measures as well as to respond to enquiries is Art. 6(1)(b) GDPR; the legal basis for processing in order to fulfil our legal obligations is Art. 6(1)(c) GDPR; and the legal basis for processing in order to safeguard our legitimate interests is Art. 6(1)(f) GDPR. In the event that vital interests of the data subject or another natural person make the processing of personal data necessary, Art. 6(1)(d) GDPR serves as the legal basis.

Security measures
We ask you to inform yourself regularly about the content of our privacy policy. We adjust the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an action on your part (e.g. consent) or any other individual notification.

Cooperation with processors and third parties
If, in the course of our processing, we disclose data to other persons and companies (processors or third parties), transmit it to them or otherwise grant them access to the data, this is done only on the basis of a legal permission (e.g. if a transfer of the data to third parties, such as payment service providers, is necessary pursuant to Art. 6(1)(b) GDPR to perform the contract), with your consent, on the basis of a legal obligation, or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).

If we commission third parties to process data on the basis of a so-called "data processing agreement", this is done on the basis of Art. 28 GDPR.

Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the course of using third-party services or disclosing or transferring data to third parties, this only takes place if it is necessary to fulfil our (pre)contractual obligations, on the basis of your consent, due to a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met. This means that the processing takes place, for example, on the basis of special guarantees, such as the officially recognised determination of a level of data protection corresponding to that of the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognised special contractual obligations (so-called "standard contractual clauses").

Rights of data subjects
You have the right to request confirmation as to whether the data concerned is being processed and to information about this data, as well as to further information and a copy of the data in accordance with Art. 15 GDPR.

In accordance with Art. 16 GDPR, you have the right to request the completion of the data concerning you or the correction of inaccurate data concerning you.

In accordance with Art. 17 GDPR, you have the right to request that the data concerned be deleted without delay or, alternatively, in accordance with Art. 18 GDPR, to request a restriction of the processing of the data.

You have the right to request that the data concerning you that you have provided to us be received in accordance with Art. 20 GDPR and to request its transmission to other controllers.

You also have the right, pursuant to Art. 77 GDPR, to lodge a complaint with the competent supervisory authority.

Right of withdrawal
You have the right to withdraw consent given in accordance with Art. 7(3) GDPR with effect for the future.

Right to object
You can object to the future processing of the data concerning you at any time in accordance with Art. 21 GDPR. The objection may in particular be made against processing for direct marketing purposes.

Cookies and right to object to direct marketing
"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie primarily serves to store the information about a user (or the device on which the cookie is stored) during or after their visit within an online offering. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online offering and closes their browser. The content of a shopping cart in an online shop or a login status can be stored in such a cookie, for example. Cookies are referred to as "permanent" or "persistent" if they remain stored even after the browser is closed. For example, the login status can be stored if users visit the site after several days. Likewise, the interests of users can be stored in such a cookie, which are used for reach measurement or marketing purposes. A "third-party cookie" is a cookie offered by providers other than the controller operating the online offering (otherwise, if they are only its cookies, they are referred to as "first-party cookies").

We may use temporary and permanent cookies and explain this within our privacy policy.

If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies may lead to functional restrictions of this online offering.

A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by switching them off in the browser settings. Please note that you may then not be able to use all functions of this online offering.

Deletion of data
The data we process is deleted or its processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated within this privacy policy, the data stored by us is deleted as soon as it is no longer required for its intended purpose and there are no legal retention obligations preventing deletion. If the data is not deleted because it is required for other and legally permissible purposes, its processing is restricted. This means the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.

According to legal requirements in Germany, retention is in particular for 6 years pursuant to § 257(1) HGB (commercial books, inventories, opening balance sheets, annual financial statements, business letters, accounting vouchers, etc.) and for 10 years pursuant to § 147(1) AO (books, records, management reports, accounting vouchers, commercial and business letters, documents relevant for taxation, etc.).

According to legal requirements in Austria, retention is in particular for 7 years pursuant to § 132(1) BAO (accounting documents, vouchers/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 years in connection with real estate and for 10 years for documents in connection with electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU member states for which the Mini-One-Stop-Shop (MOSS) is used.

Hosting
The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services that we use for the purpose of operating this online offering.

In doing so, we, or our hosting provider, process master data, contact data, content data, contract data, usage data, meta and communication data of customers, prospective customers and visitors of this online offering on the basis of our legitimate interests in an efficient and secure provision of this online offering pursuant to Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).

Collection of access data and log files
We, or our hosting provider, collect data on the basis of our legitimate interests within the meaning of Art. 6(1)(f) GDPR about every access to the server on which this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

Log file information is stored for security reasons (e.g. to clarify acts of abuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.

Agency services
We process the data of our customers within the scope of our contractual services, which include conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes/handling, server administration, data analysis/consulting services and training services.

In doing so, we process master data (e.g. customer master data such as names or addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text entries, photographs, videos), contract data (e.g. subject matter of the contract, term), payment data (e.g. bank details, payment history), usage and metadata (e.g. in the context of evaluating and measuring the success of marketing measures). In principle, we do not process special categories of personal data unless these are components of commissioned processing. The data subjects include our customers, prospective customers and their customers, users, website visitors or employees as well as third parties. The purpose of the processing is the provision of contractual services, billing and our customer service. The legal bases of the processing arise from Art. 6(1)(b) GDPR (contractual services), Art. 6(1)(f) GDPR (analysis, statistics, optimisation, security measures). We process data that is required for the establishment and performance of the contractual services and point out the necessity of providing it. Disclosure to external parties only takes place if it is necessary within the scope of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the clients and the legal requirements of order processing pursuant to Art. 28 GDPR and do not process the data for any purposes other than those of the order.

We delete the data after the expiry of statutory warranty and comparable obligations. The necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry (6 years pursuant to § 257(1) HGB, 10 years pursuant to § 147(1) AO). In the case of data disclosed to us by the client within the scope of an order, we delete the data in accordance with the specifications of the order, in principle after the end of the order.

Provision of contractual services
We process master data (e.g. names and addresses as well as contact data of users), contract data (e.g. services used, names of contact persons, payment information) for the purpose of fulfilling our contractual obligations and services pursuant to Art. 6(1)(b) GDPR. The entries marked as mandatory in online forms are necessary for the conclusion of the contract.

Within the scope of using our online services, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as those of the users in protection against misuse and other unauthorised use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6(1)(c) GDPR.

We process usage data (e.g. the visited websites of our online offering, interest in our products) and content data (e.g. entries in the contact form or user profile) for advertising purposes in a user profile, in order to show the user product information based on the services they have used so far, for example.

The data is deleted after the expiry of statutory warranty and comparable obligations; the necessity of retaining the data is reviewed every three years; in the case of statutory archiving obligations, deletion takes place after their expiry. Information in any customer account remains until it is deleted.

Administration, financial accounting, office organisation, contact management
We process data within the scope of administrative tasks as well as the organisation of our business, financial accounting and compliance with legal obligations, such as archiving. In doing so, we process the same data that we process within the scope of providing our contractual services. The processing bases are Art. 6(1)(c) GDPR, Art. 6(1)(f) GDPR. Customers, prospective customers, business partners and website visitors are affected by the processing. The purpose and our interest in the processing lies in the administration, financial accounting, office organisation, archiving of data, i.e. tasks that serve to maintain our business activities, perform our tasks and provide our services. The deletion of data with regard to contractual services and contractual communication corresponds to the information stated for these processing activities.

In doing so, we disclose or transmit data to the tax authorities, advisors such as tax advisors or auditors as well as other fee offices and payment service providers.

Furthermore, on the basis of our business interests, we store information about suppliers, organisers and other business partners, e.g. for the purpose of later contact. We generally store this predominantly company-related data permanently.

Business analyses and market research
In order to operate our business economically and to be able to recognise market trends, customer and user wishes, we analyse the data available to us on business transactions, contracts, enquiries, etc. In doing so, we process master data, communication data, contract data, payment data, usage data, metadata on the basis of Art. 6(1)(f) GDPR, whereby the data subjects include customers, prospective customers, business partners, visitors and users of the online offering.

The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we may take into account the profiles of registered users with information on their purchasing processes, for example. The analyses serve to increase user-friendliness, optimise our offering and improve cost-effectiveness. The analyses serve us alone and are not disclosed externally unless they are anonymous analyses with aggregated values.

If these analyses or profiles are personal, they are deleted or anonymised upon termination by the users, otherwise after two years from the conclusion of the contract. Otherwise, the overall business analyses and general trend determinations are prepared anonymously where possible.

Data protection information in the application process
We process applicant data only for the purpose and within the scope of the application process in accordance with the legal requirements. The processing of applicant data takes place to fulfil our (pre)contractual obligations within the scope of the application process within the meaning of Art. 6(1)(b) GDPR, Art. 6(1)(f) GDPR, insofar as the data processing becomes necessary for us, e.g. within the scope of legal proceedings (in Germany, § 26 BDSG additionally applies).

The application process requires applicants to provide us with the applicant data. The necessary applicant data is marked if we offer an online form, otherwise it results from the job descriptions and in principle includes information on the person, postal and contact addresses and the documents belonging to the application, such as cover letter, CV and references. In addition, applicants can voluntarily provide us with additional information.

By submitting the application to us, applicants agree to the processing of their data for the purposes of the application process in accordance with the nature and scope set out in this privacy policy.

Insofar as special categories of personal data within the meaning of Art. 9(1) GDPR are voluntarily provided within the scope of the application process, their processing additionally takes place in accordance with Art. 9(2)(b) GDPR (e.g. health data such as severe disability status or ethnic origin). Insofar as special categories of personal data within the meaning of Art. 9(1) GDPR are requested from applicants within the scope of the application process, their processing additionally takes place in accordance with Art. 9(2)(a) GDPR (e.g. health data if this is required for the exercise of the profession).

If provided, applicants can submit their applications to us via an online form on our website. The data is transmitted to us encrypted according to the state of the art.
Furthermore, applicants can submit their applications to us via e-mail. However, please note that e-mails are generally not sent encrypted and applicants must themselves ensure encryption. We can therefore not assume responsibility for the transmission path of the application between the sender and receipt on our server and therefore recommend using an online form or postal dispatch. Because instead of applying via the online form and e-mail, applicants still have the option of sending us the application by post.

The data provided by applicants may be further processed by us for the purposes of the employment relationship in the event of a successful application. Otherwise, if the application for a job offer is not successful, the applicants' data is deleted. The applicants' data is also deleted if an application is withdrawn, which applicants are entitled to do at any time.

Subject to a legitimate withdrawal by the applicants, deletion takes place after a period of six months, so that we can answer any follow-up questions about the application and meet our obligations to provide evidence under the Equal Treatment Act. Invoices for any reimbursement of travel expenses are archived in accordance with tax law requirements.

Registration function
Users can optionally create a user account. During registration, the necessary mandatory information is communicated to users. The data entered during registration is used for the purposes of using the offering. Users may be informed by e-mail about information relevant to the offer or registration, such as changes to the scope of the offer or technical circumstances. If users have terminated their user account, their data with regard to the user account is deleted, subject to the necessity of retaining it for commercial or tax law reasons pursuant to Art. 6(1)(c) GDPR. It is the responsibility of users to secure their data in the event of termination before the end of the contract. We are entitled to irretrievably delete all of the user's data stored during the term of the contract.

Within the scope of using our registration and login functions as well as the use of the user account, we store the IP address and the time of the respective user action. The storage takes place on the basis of our legitimate interests, as well as those of the users in protection against misuse and other unauthorised use. This data is generally not passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so pursuant to Art. 6(1)(c) GDPR. The IP addresses are anonymised or deleted after a maximum of 7 days.

Contact
When contacting us (e.g. via contact form, e-mail, telephone or via social media), the user's information is processed for handling the contact request and its processing pursuant to Art. 6(1)(b) GDPR. The users' information can be stored in a customer relationship management system ("CRM system") or comparable enquiry organisation.

We delete the enquiries if they are no longer required. We review the necessity every two years; furthermore, the statutory archiving obligations apply.

Comments and posts
If users leave comments or other contributions, their IP addresses are stored for 7 days on the basis of our legitimate interests within the meaning of Art. 6(1)(f) GDPR. This is done for our security in case someone leaves unlawful content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we ourselves can be held liable for the comment or contribution and are therefore interested in the identity of the author.

Comment subscriptions
Follow-up comments can be subscribed to by users with their consent pursuant to Art. 6(1)(a) GDPR. Users receive a confirmation e-mail to check whether they are the owner of the e-mail address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation e-mail will contain information on the withdrawal options. For the purposes of proving the users' consent, we store the time of registration together with the users' IP address and delete this information when users unsubscribe from the subscription.

You can cancel the receipt of our subscription at any time, i.e. withdraw your consent. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them, in order to be able to prove a consent previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time.

VG Wort / Scalable Central Measurement Method
We use the "Scalable Central Measurement Method" (SZM) of INFOnline GmbH (INFOnline GmbH, Brühler Str. 9, D-53119 Bonn) to determine statistical key figures for ascertaining the probability of texts being copied. Anonymous measured values are collected in the process. To recognise computer systems, the access measurement alternatively uses a session cookie or a signature created from various automatically transmitted information from your browser. IP addresses are only processed in anonymised form. The method was developed in compliance with data protection. The sole aim of the method is to ascertain the copying probability of individual texts. At no time are individual users identified. Your identity always remains protected. You do not receive any advertising via the system.

Many of our pages contain JavaScript calls through which we report the accesses to the collecting society Wort (VG Wort). We thereby enable our authors to participate in the distributions of VG Wort, which ensure the statutory remuneration for the use of copyright-protected works pursuant to § 53 UrhG.

Usage data and metadata of users are processed in the process, whereby the IP addresses are shortened and the measurement methods are pseudonymous. The shortened IP address is stored for a maximum of 60 days. The usage data in connection with a pseudonymous assignment value ("identifier") is stored for a maximum of 6 months.

Users also have an opt-out available to object to the collection for the aforementioned purposes: https://optout.ioam.de. You can find further information in the privacy policy of INFOnline https://www.infonline.de/datenschutz/benutzer.

Newsletter
With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to the receipt and the described procedures.
Content of the newsletter: We send newsletters, e-mails and further electronic notifications with promotional information (hereinafter "newsletter") only with the consent of the recipients or a legal permission. Insofar as the contents of a newsletter are specifically described within the scope of a registration for the newsletter, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.
Double opt-in and logging: The registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registration you receive an e-mail in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other people's e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time, as well as the IP address. Likewise, the changes to your data stored with the dispatch service provider are logged.

Registration data: To register for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide a name for the purpose of personal address in the newsletter.

Germany: The dispatch of the newsletter and the associated success measurement takes place on the basis of the recipients' consent pursuant to Art. 6(1)(a), Art. 7 GDPR in conjunction with § 7(2) No. 3 UWG or on the basis of the legal permission pursuant to § 7(3) UWG.

The logging of the registration procedure takes place on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR. Our interest is directed at the use of a user-friendly and secure newsletter system that serves both our business interests and meets the expectations of the users and also allows us to prove consent.

Cancellation/withdrawal - You can cancel the receipt of our newsletter at any time, i.e. withdraw your consent. You will find a link to cancel the newsletter at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we delete them, in order to be able to prove a consent previously given. The processing of this data is limited to the purpose of a possible defence against claims. An individual deletion request is possible at any time, provided that the former existence of a consent is confirmed at the same time.

Registration data: To register for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide a name for the purpose of personal address in the newsletter.

The dispatch of the newsletter and the associated success measurement takes place on the basis of the recipients' consent pursuant to Art. 6(1)(a), Art. 7 GDPR in conjunction with § 107(2) TKG or on the basis of the legal permission pursuant to § 107(2) and (3) TKG.

Newsletter - Dispatch service provider MailChimp
The newsletters are dispatched by means of the dispatch service provider "MailChimp", a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the dispatch service provider here: https://mailchimp.com/legal/privacy/. The Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield agreement and thereby offers a guarantee of complying with the European level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The dispatch service provider is used on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR and a data processing agreement pursuant to Art. 28(3) sentence 1 GDPR.

The dispatch service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimise or improve its own services, e.g. for the technical optimisation of the dispatch and the presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass on the data to third parties.

Newsletter - Individual dispatch service provider

The newsletters are dispatched by means of a local or individual dispatch service provider. The dispatch service provider is used on the basis of our legitimate interests pursuant to Art. 6(1)(f) GDPR and a data processing agreement pursuant to Art. 28(3) sentence 1 GDPR.

Newsletter - Success measurement
The newsletters contain a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server or, if we use a dispatch service provider, from its server when the newsletter is opened. Within the scope of this retrieval, technical information is initially collected, such as information about the browser and your system, as well as your IP address and the time of retrieval.

This information is used for the technical improvement of the services on the basis of the technical data or the target groups and their reading behaviour on the basis of their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our endeavour nor, if used, that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognise the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Google Analytics
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use Google Analytics, a web analytics service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about the use of the online offering by users is generally transmitted to a Google server in the USA and stored there.

Google is certified under the Privacy Shield agreement and thereby offers a guarantee of complying with European data protection law (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Google will use this information on our behalf to evaluate the use of our online offering by users, to compile reports on the activities within this online offering and to provide us with further services associated with the use of this online offering and internet use. In doing so, pseudonymous usage profiles of users can be created from the processed data.

We only use Google Analytics with IP anonymisation activated. This means that the IP address of users is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offering to Google as well as the processing of this data by Google by downloading and installing the browser plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

Further information on data use by Google, setting and objection options, can be found in Google's privacy policy (https://policies.google.com/technologies/ads) as well as in the settings for the display of advertising by Google (https://adssettings.google.com/authenticated).

The personal data of users is deleted or anonymised after 14 months.

Facebook Pixel, Custom Audiences and Facebook Conversion
Due to our legitimate interests in the analysis, optimisation and economic operation of our online offering and for these purposes, the so-called "Facebook Pixel" of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), is used within our online offering.

Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of complying with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

With the help of the Facebook Pixel, it is possible for Facebook, on the one hand, to determine the visitors of our online offering as a target group for the display of advertisements (so-called "Facebook Ads"). Accordingly, we use the Facebook Pixel to display the Facebook Ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook Pixel, we also want to ensure that our Facebook Ads correspond to the potential interest of users and do not appear harassing. With the help of the Facebook Pixel, we can also track the effectiveness of the Facebook advertisements for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion").

The processing of the data by Facebook takes place within the scope of Facebook's data use policy. Accordingly, general information on the display of Facebook Ads, in Facebook's data use policy: https://www.facebook.com/policy.php. You can obtain special information and details about the Facebook Pixel and how it works in Facebook's help area: https://www.facebook.com/business/help/651294705016616.

You can object to the collection by the Facebook Pixel and use of your data for the display of Facebook Ads. To set which types of advertisements are displayed to you within Facebook, you can call up the page set up by Facebook and follow the instructions on the settings for usage-based advertising there: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

You can also object to the use of cookies that serve reach measurement and advertising purposes via the deactivation page of the network advertising initiative (http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://www.youronlinechoices.com/uk/your-ad-choices/).

Online presences in social media
We maintain online presences within social networks and platforms in order to be able to communicate with the customers, prospective customers and users active there and to inform them there about our services. When calling up the respective networks and platforms, the terms and conditions and the data processing guidelines of their respective operators apply.

Unless otherwise stated within our privacy policy, we process the data of users insofar as they communicate with us within the social networks and platforms, e.g. write posts on our online presences or send us messages.

Integration of third-party services and content
Within our online offering, on the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use content or service offers from third-party providers in order to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "content").

This always presupposes that the third-party providers of this content perceive the IP address of the users, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content. We endeavour to use only such content whose respective providers use the IP address solely for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information can also be stored in cookies on the user's device and contain, among other things, technical information about the browser and operating system, referring websites, visit time as well as further information on the use of our online offering, as well as be connected with such information from other sources.

Google Fonts
We integrate the fonts ("Google Fonts") of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Cloudflare Turnstile
To protect our online forms against spam and automated access ("bots"), we use "Turnstile" from the provider Cloudflare, Inc., 101 Townsend St, San Francisco, CA 94107, USA. Turnstile checks whether an entry comes from a human – usually without a captcha puzzle and without setting tracking cookies. The IP address as well as technical information about the browser may be processed in the process. Privacy policy: https://www.cloudflare.com/privacypolicy/.

Google Maps
We integrate the maps of the "Google Maps" service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The processed data can include, in particular, IP addresses and location data of users, which are, however, not collected without their consent (usually carried out within the settings of their mobile devices). The data can be processed in the USA. Privacy policy: https://www.google.com/policies/privacy/, opt-out: https://adssettings.google.com/authenticated.

Use of Facebook Social Plugins
On the basis of our legitimate interests (i.e. interest in the analysis, optimisation and economic operation of our online offering within the meaning of Art. 6(1)(f) GDPR), we use social plugins ("plugins") of the social network facebook.com, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can display interaction elements or content (e.g. videos, graphics or text contributions) and are recognisable by one of the Facebook logos (white "f" on a blue tile, the terms "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin". The list and appearance of the Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/.

When a user calls up a function of this online offering that contains such a plugin, their device establishes a direct connection with Facebook's servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated by it into the online offering. In doing so, usage profiles of users can be created from the processed data. We therefore have no influence on the scope of the data that Facebook collects with the help of this plugin and inform users according to our state of knowledge.

Through the integration of the plugins, Facebook receives the information that a user has called up the corresponding page of the online offering. If the user is logged in to Facebook, Facebook can assign the visit to their Facebook account. When users interact with the plugins, for example by pressing the Like button or making a comment, the corresponding information is transmitted directly from your device to Facebook and stored there. If a user is not a member of Facebook, there is still the possibility that Facebook will find out and store their IP address. According to Facebook, only an anonymised IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook as well as the related rights and setting options for protecting the privacy of users can be found in Facebook's privacy information: https://www.facebook.com/about/privacy/.

If a user is a Facebook member and does not want Facebook to collect data about them via this online offering and link it with their member data stored on Facebook, they must log out of Facebook before using our online offering and delete their cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

x.com (formerly Twitter)
Within our online offering, functions and content of the Twitter service, offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking of the content, subscribe to the authors of the content or our contributions. Insofar as the users are members of the Twitter platform, Twitter can assign the call-up of the aforementioned content and functions to the users' profiles there. Twitter is certified under the Privacy Shield agreement and thereby offers a guarantee of complying with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active). Privacy policy: https://twitter.com/en/privacy, opt-out: https://twitter.com/personalization.

Instagram
Within our online offering, functions and content of the Instagram service, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, may be integrated. This may include, for example, content such as images, videos or texts and buttons with which users can express their liking of the content, subscribe to the authors of the content or our contributions. Insofar as the users are members of the Instagram platform, Instagram can assign the call-up of the aforementioned content and functions to the users' profiles there. Instagram's privacy policy: http://instagram.com/about/legal/privacy/.

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